For cake makers who want to stop second-guessing their business
Running a cake business can feel harder than it needs to be, even when you’re skilled and experienced. You’re making decisions every day about pricing, enquiries, visibility, and workload, often without anyone to sense-check them with. The Cake Business Academy exists to give you support, perspective, and a place to think through those decisions properly, so you’re not carrying everything alone.
Imagine running your cake business with support behind you.
You’re not trying to work everything out on your own. When something feels stuck or uncertain, you’ve got somewhere to talk it through. Decisions about pricing, enquiries, visibility, and workload don’t spiral in your head because you can sense-check them properly.
You still run your business your way. You still make the calls. But you’re doing it with guidance, context, and someone who understands the cake industry, rather than guessing or copying what everyone else is doing.
That’s what the Academy is built to provide.
"I got my first enquiry through social media because of your trainings!" - Jackie Diamond Cake Design
I know what it’s like to care deeply about the work you do and still feel unsure about the business side of it.
When I started, I could make great cakes, but I didn’t feel equipped to make decisions about pricing, bookings, or direction without second-guessing myself. I assumed passion and skill would carry the business, and for a while, I just kept pushing through and hoping things would click.
What I eventually realised was that most cake makers aren’t struggling because they lack ability. They’re struggling because they’re trying to run a business without the kind of support that makes decision-making easier. I didn’t need motivation or hustle. I needed context, guidance, and somewhere to think things through properly.
The Cake Business Academy grew out of that experience. It’s not about passing on a formula or teaching you how to copy what I did. It’s about offering the kind of support I wish I’d had when I was working things out myself. A place to talk through decisions, sense-check ideas, and run your business without carrying everything alone.
Grow with me inside The Academy
Does any of this feel familiar?
You’re putting a lot of time into your business, but things still feel unpredictable. Some weeks are busy, others are quiet, and it’s hard to see what’s actually driving bookings. You show up online, but it doesn’t always lead to the kind of enquiries you want. You spend a lot of time replying to messages that don’t go anywhere, and you’re often left second-guessing whether you’re doing the right things.
This is a common place to be, especially when you care about your work and you’re trying to do everything properly without much support.
The Cake Business Academy is for cake makers who recognise this stage and want guidance while they work through it, rather than trying to figure it all out alone.
The Academy isn’t about tips. It’s about support while you run your business.
There’s no shortage of advice for cake makers. You can scroll Instagram for hours, join free groups, or watch another training that tells you what you should be doing. Most of it sounds helpful in the moment, but very little of it helps when you’re trying to make real decisions about pricing, enquiries, workload, or direction.
The Cake Business Academy exists because advice on its own isn’t enough. What most cake makers actually need is somewhere to talk things through, ask questions, and get guidance that understands the reality of this industry. Not another set of instructions, but support while you decide what makes sense for your business.
The Academy is an ongoing membership that supports you as you work through those decisions. You get guidance and perspective around pricing, enquiries, visibility, and workload, so you’re not trying to figure everything out on your own.
Inside the Academy, the focus is on helping you understand what you’re doing and why, so you’re not constantly reacting, copying others, or second-guessing yourself. It’s a place to make decisions with more confidence and move forward in a way that feels workable for you.
"Thank you Savanna for all your support and faith in me when I didn't have any"
Kim, Hareraising Cakes
"The best part about the membership for me is the Live calls! (closely followed by the workbooks/planners and lessons)"
Shell, Shell & Ginger
What’s included inside the Academy
Each month, the Academy is structured to support you while you run your business, rather than adding more pressure or content to keep up with.
Inside the membership, you’ll have access to:
- Monthly planning session
A live session to help you reflect on what’s coming up and decide where to place your focus for the month ahead. - Two live support calls
Space to ask questions, talk through situations you’re dealing with, and get guidance on pricing, enquiries, visibility, or anything else you’re working through. - Monthly masterclass
A focused session on a specific area of running a cake business, such as pricing, client experience, or visibility, designed to give you context and practical understanding rather than generic advice. - Practical resources
Templates, prompts, and tools you can use if and when they’re helpful, without being expected to work through everything. - Private community space
A place to connect with other cake makers, ask questions between calls, and share experiences with people who understand the industry.
The Cake Business Academy is £27 per month on a rolling basis, with no long-term commitment.
You can cancel at any time if it no longer feels right for you.
If you prefer to pay annually, you can join for £270 and get 12 months for the price of 10.
Both options give you full access to the membership.
Join now for just £27/month"In these last 6 months since joining the Academy ive been able to pay myself more money, and im no longer pricing my cakes wrong! But I couldn’t have done it without you and the live coaching sessions!"
Jackie Diamond Cakes
Access to the Academy resource library
Alongside the live sessions and ongoing support, members also have access to a library of recorded sessions and resources from inside the Academy.
These aren’t designed to be worked through in order or watched all at once. They’re there to support you when a specific question or situation comes up, so you can dip in when it’s useful and ignore it when it’s not.
Inside the library, you’ll find sessions covering topics like pricing, visibility, client communication, confidence, and running the business side of a cake business more deliberately. Everything inside reflects the same approach as the live membership: practical, considered, and grounded in the reality of this industry.
New sessions are added over time as the membership evolves, but there’s no expectation to keep up. The library exists to support the work you’re already doing, not to give you more to complete.
Unlock The Academy Vault + all trainingsWhat Makes The Academy Different
There are plenty of memberships available, but most of them are built around content, outcomes, or constant motivation. The Cake Business Academy is built differently.
Everything inside is created specifically for cake makers, with an understanding of how this industry actually works. The focus isn’t on generic advice or hype, but on support that fits the decisions you’re making day to day.
This membership isn’t about being told what to do or working through a set of steps. It’s about having guidance, perspective, and somewhere to talk things through as you run your business. You’re supported when you’re unsure, and left to work independently when you’re clear.
That balance is what makes the Academy work for the people it’s right for.
Who The Academy is for
The Cake Business Academy is for cake makers who care about their work and want support while they run the business side of it. It’s for people who find themselves second-guessing decisions around pricing, enquiries, visibility, or workload, and want somewhere to talk those decisions through properly.
It suits cake makers who are open to guidance, willing to reflect on how they’re working, and interested in building steadier foundations rather than chasing quick fixes. You don’t need to be at a specific stage, but you do need to want support rather than instructions.
Who it’s not for
This membership isn’t designed for people looking for guarantees, shortcuts, or someone to tell them exactly what to do. It’s also not focused on decoration techniques or skill-based tutorials. The Academy is about supporting the business side of running a cake business, not teaching how to pipe or decorate.
Save my spot in The AcademyReal Cake Makers. Real Results.
"Savanna makes me feel like there is someone in my corner."
"From finances, to time management, to confidence her masterclasses and goal setting sessions are really helping me overcome lots of obstacles with simple, clear and practical advice and coaching. Since joining, I've created cakes completely out of my comfort zone, and have really started to nail down my niche.
I can be quite a shy person, but Savanna makes me feel comfortable to open up. I'm even considering taking on reels, with me in them! Something I never thought I'd be able to do."
Shell Plant - Shell & Ginger, Cakes & Patisserie
A few honest things to know before you join
Time
The Academy is designed to fit around an existing business, not replace your workday. Everything is recorded, and there’s no expectation to attend every session or keep up with everything inside. Most members dip in when something comes up and step back when they don’t need support.
Cost
This membership isn’t positioned as an investment that promises a financial return. It’s support. For some people, that support pays off quickly. For others, it shows up in steadier decision-making, fewer doubts, or a clearer sense of direction. It’s important to join because the support feels valuable to you, not because you’re expecting a specific outcome.
Will this be right for me?
The Academy works best for cake makers who want guidance while they think things through, rather than instructions or guarantees. You won’t be pushed to take action for the sake of it. You will have support, perspective, and somewhere to talk things through when you need it.
"I’m grateful to be part of this community"
"The membership creates such a wonderful opportunity! Even though I haven’t joined every single session live, I’ve honestly gotten so much out of it. The masterclasses, the podcast, and the community have all helped me feel more aligned with my goals and more grounded on the way. I love how everything you share is so real and relatable; it always feels like you truly understand. The book club has become my go-to while I’m baking, and the other courses you offer are a valuable resource. I’m grateful to be part of this community. Thank you Savanna, for all the love, energy, and wisdom you pour into it!"
Anahita Rezaee - Magnolia Cakery
Running a cake business comes with a lot of decisions, and it’s easy to feel like you should already know how to handle them. The Cake Business Academy exists to give you support while you work through those decisions, rather than trying to figure everything out on your own.
If you want a place where you can talk things through, ask questions, and get guidance that understands this industry, you’re welcome to join. There’s no pressure to be anywhere other than where you are now.
If it feels like the right fit, the Academy is open.
Let’s do this — I’m joining today