Why Your Cakes Aren’t Selling (Even if They’re Amazing)

 If you’ve ever felt like you’re doing all the right things on social media — posting your beautiful cakes, updating your website, even trying a Reel or two — but you’re still not getting enquiries… you are not alone.

In today’s episode, I’m diving into the real reason your cake marketing might not be working — and what you can start doing differently. I’ll walk you through the four key shifts every cake maker needs to make to finally get seen by the right people and start booking more of the customers you actually want.

We’ll talk about: 

• Why your branding might be turning people away (without you realising)

• How to make your Instagram and website work harder for you

• Why Meta ads aren’t just for big businesses — and how I made £1500 from one ad

• How confidence is the secret ingredient behind every successful cake business

And if you’re nodding along thinking, “This is what I need!” — I’ve got something exciting to share with you…

🎉 The Visible Workshop is a free 4-day live workshop designed for cake makers who feel invisible online and want to finally figure out how to market their cakes in a way that works. You’ll learn how to build real visibility, connect with the right people, and grow your confidence to show up consistently. 

✨ Sign up for The Visible Workshop (it’s free!):

 👉  https://academy.digitalcakedesign.co.uk/visibleworkshop 

💬 Connect with me:

📸 Instagram: @thecakebusinessacademy

🌐 Website: www.thecakebusinessacademy.com

📩 Email: [email protected]

🎧 If you loved this episode:

• Screenshot and tag me on Instagram stories!

• Leave a quick rating or review — it means the world and helps more cake makers find this podcast.