How to Build Trust When You’re Not Fully Booked (Yet)

When your inbox is quiet and orders aren’t flying in, it’s easy to doubt yourself. You start wondering, “Why would someone book with me when I’m not busy?” or “How can I look credible when I’ve got no orders to show?”

In this episode, I’m sharing seven practical strategies you can use to build trust with potential clients—even if you’re not fully booked right now. Because being busy doesn’t automatically mean you’re better. What matters is how you show up, how clearly you communicate, and how confident you are in what you offer.

If you’re in that weird in-between stage of growing your business or rebuilding your momentum, this one’s for you. Grab a cuppa, and let’s dive in.  

✨ What You’ll Learn in This Episode: 

✅ Why being fully booked isn’t the only way to build credibility

✅ The small shifts that help potential customers feel confident booking with you

✅ What to post when you have no new orders to share

✅ How to create “trust content” that builds belief in your brand

✅ A mindset reminder that growing slowly is not failing

🛠️ 7 Ways to Build Trust When You’re Not Fully Booked: 

 1. Show Your Process – Behind-the-scenes stories and videos help people feel confident you know what you’re doing.

 2. Share Testimonials – Even if it’s just from one client (or a friend!), kind words help build credibility.

 3. Create ‘Imaginary’ Orders – Talk about what you’d make if someone booked you for a certain theme or style.

 4. Stay Visible – Don’t disappear when it’s quiet—show your face, share your personality, and stay present online.

 5. Explain Your Process Clearly – Make it easy to understand how to book with you through captions, posts, or story highlights.

 6. Be Consistent With Your Branding – Your content, tone, and offers should match the business you want to be known for.

 7. Give Trust Time to Grow – It might take someone weeks or even months to book. Keep showing up!

💡 A Little Reminder: 

You don’t need to be fully booked to be fully brilliant.

The way you show up now will shape the business you’re building for the future.

🎁 Free Resource Mentioned: 

✨ Join My FREE 4-Day Digital Cake Sketching Mini Course! 

Starts next week, with live lessons inside a private Facebook group.

You’ll learn how to sketch your designs digitally (perfect for building trust AND content when you’re low on orders!).

📌 Click here to sign up – it’s totally free!

💌 Let’s Connect: 

If this episode helped you, I’d love to hear from you!

Screenshot it, share it on Instagram, and tag me at @thecakebusinessacademy or drop me a DM—my inbox is always open.

And if you know another cake maker who’s feeling a bit stuck or unsure right now, send them this episode. Let’s support each other through the wobbles 💗