Mindset Shifts for Confident Selling: Charging What You’re Worth
In this episode of Slice of Success, Savanna dives into the mindset blocks that hold cake makers back from charging what they’re worth and showing up confidently online. If you’ve ever wondered if your cakes are good enough, worried about your prices being too high, or felt stuck on social media, this episode is for you.
Savanna shares practical tips for reframing negative thoughts, building confidence in your prices, and focusing on the real value you offer—not just sugar and flour, but the experience, expertise, and stress-free service you provide.
She also opens up about her own struggles with self-doubt and how keeping positive messages and reviews visible helps her push past those moments of insecurity. Plus, she introduces her new course, the Social Media Blueprint, designed to help cake makers attract the right followers and post with purpose—without the overwhelm.
Grab a cup of tea, and let’s get into it!
Key Takeaways:
1. Recognise the Mindset Blocks:
• Doubts like “Maybe my cakes aren’t good enough” or “My prices are too high” are just stories, not facts.
• Most of these doubts are triggered by comparison or a quiet week, not by anything actually wrong with your cakes.
2. Reframe Your Thoughts:
• Swap negative thoughts for balanced, empowering ones.
• Instead of: “No one wants my cakes.”
• Try: “I just haven’t reached my ideal customers yet.”
• Using a mindset journal can help take the power out of negative thoughts.
3. Build Confidence in Your Prices:
• Your clients aren’t just paying for a cake—they’re paying for your expertise, time, and a stress-free experience.
• Make a list of everything that goes into a single cake order to remind yourself why your prices are justified.
4. Power of Positive Reminders:
• Keep positive messages, reviews, or thank-you notes visible to remind yourself that your work has value.
• Even just reading one kind message out loud can shift your mindset.
5. The Social Media Blueprint:
• A new course by Savanna designed to help you show up confidently on social media.
• Covers content strategy, hashtags, and mindset tips to help you attract the right followers without feeling overwhelmed.
• Find out more in the show notes!
Episode Quotes:
• “Those doubts you’re feeling—they’re just stories, not facts.”
• “Your prices reflect the experience, time, and expertise you bring—not just the ingredients.”
• “There’s someone out there right now who would love to book me.”
Links & Resources:
• Join the Social Media Blueprint: Link to Course
• Follow Savanna on Instagram: @thecakebusinessacademy
• Join the Confident Cake Collective membership: Click Here
Listener Challenge:
This week, find one positive message, review, or comment you’ve received—screenshot it, print it, or save it as your screensaver. Whenever doubts creep in, read it to remind yourself that your work matters.
Thank You for Listening!
If you found this episode helpful, please consider leaving a review and sharing it with other cake makers who could benefit. Until next time—keep showing up, keep baking, and remember: Your work has value, and so do you.
